Scheduling Professional Photography and Videography
Capturing interest through high quality photos and videos
When it comes to selling property in Aotearoa, it is vital your home creates a great first impression. In the digital age, the initial encounter most potential buyers have with your property is online. Professional photography and videography become indispensable tools in captivating interest and standing out in the competitive New Zealand property market.
Professional photography can significantly influence how quickly your property sells and the price it fetches. Quality images showcase your home’s best features, accentuate its charm and invite prospective buyers to imagine their life within its walls. They're not merely pictures; they're the visual storytelling of your property's potential. Upgrading traditional photography with aerial shots taken by drones can provide an edge. A birds-eye perspective highlights the scope of the property, offering views of the surrounding landscape and giving buyers a better understanding of the property’s layout and boundaries. However, while drone photography paints a broader picture, it's important to consider privacy laws and airspace regulations before opting for this upgrade. The drone shots can also help show property amenities, and local points of interest like schools, beaches, shops, parks in relation to the house using pinpoints. Floor plans complement photographs by providing a clear layout of the home. They serve as a roadmap, guiding buyers through each space and allowing them to visualise the flow of the house. Including floor plans can be particularly beneficial for properties with unique layouts or features that are not easily captured through photos alone. Having these printed for buyers is a great way to get them to take it home and start to plan where their own furniture could go in the property. The real estate industry has been revolutionised by 3D models and virtual reality (VR) walkthroughs that allow buyers to tour a property remotely. These immersive experiences can be especially advantageous amid travel restrictions or for overseas investors interested in New Zealand’s vibrant property market. While 3D and VR technologies offer an interactive experience, they also require additional investment. Sellers should weigh this against their marketing budget and the expected return on investment. While these upgrades can set your listing apart, they come with considerations. The pros include increased engagement, potentially faster sales and effectively showcasing properties to remote buyers. On the flip side, technological enhancements incur additional costs and may not be necessary for every type of property - sometimes simple, high-quality photographs are enough. Additionally, not all upgrades are created equal. It is important to work with professionals who have a proven track record in real estate photography to ensure that these tools are used effectively. Some of the above marketing tools may not suit each property, depending on any negatives of the property. You wouldn’t do a floorplan for an awkward unfavourable layout, or drone shots of a house with a block of townhouses on each side. The Agent will advise accordingly based on their local area knowledge.
Integrating professional photography and videography into your selling strategy is more than just ticking a box; it's about crafting an enticing narrative for your property.
